Drink Smarter!
Approach Guides Wine is the first app to take a content-driven approach — providing detailed, country-specific profiles of regions, appellations, grape varieties and vintages — that empowers users to make informed wine choices. This unique approach has made AG Wine the most respected wine app on the market, used by professionals and consumers around the world, from New York City to Hong Kong.
“This is a great app for wine drinkers who don’t know specifics about which wines they want, but have a sense for what they’re looking for.”
Meet the Founders
Jennifer Raezer and David Raezer are the creators of Approach Guides Wine.
Jennifer oversees marketing and business development for Approach Guides Wine and is responsible for shaping the apps’ usability and personality. Previously, Jennifer has held marketing positions with consumer and B2B internet companies including Livebookings, Liveperson, and PhoneFree.com. She began her career in advertising with Bozell Worldwide working on the Mass Mutual and Lycos accounts. Jennifer holds a B.S. in Marketing from the University of Maryland.
David brings his writing and research expertise to build the detailed profiles of wine regions, appellations, and grape varieties. Prior to starting Approach Guides, David worked for ten years as a sell-side equity research analyst covering technology for Morgan Stanley, Bank of America, Montgomery Securities, and Schroders. He received his B.A. with honors from Harvard University, with a concentration in Government.
Technical Team
Amudo, a design and development firm, coded the entire application — both iPhone and iPad versions — and is responsible for all technical aspects of the app.
Christophe Binse, co-head of Griottstudio, is in charge of the design of the application. Based in Montpellier in the South of France, he has ten years of experience in Product and Graphic design, and is always enthusiastic in facing new design challenges. 
Nate Brosious is the “voice” of our demo video; he is a freelance voice actor who performs voice-overs for commercial and narration recordings. He has a specialization in character voices and impersonations. Visit his website at NateBrosious.com.
Rutger van Sleeuwen, a Food Scientist by day and a freelance visual effects and motion graphics artist by night, is responsible for our promotional video. Rutger has a specific interest in using expressions and scripts within After Effects. He can be reached at rutgervs [at] gmail [dot] com.
Content Authors
Also by Approach Guides
Approach Guides are cultural travel guidebooks that take an in-depth look at key sites around the world, focusing exclusively on providing historical, religious, and artistic insights to enhance your travel experiences. They are available on Amazon.com, Barnes & Noble, and Apple’s iBookstore.
